Hospitality Marketing and Sales Certificate

ETM

Marketing and sales are critical functional areas in all areas of hospitality and in constant demand. Be it hotel operations, food & beverage, catering, conferences, events and more, marketing and sales play a role. There are specific techniques and skills to marketing and sales in hospitality. This course covers them in detail.

 

This Certificate program is designed to provide knowledge in hospitality marketing and sales. The functional areas of coverage are broad, with discussion on price, product, promotion and price across rooms division, food & beverage, and conferences, events and more. With an emphasis on applicable skills, the course presents essential knowledge on distribution, revenue management, relationship management, market segmentation and trends.

 

Students will be able to distinguish marketing from sales, identify trends that affect marketing and sales in the hospitality industry. They should also be able to describe the key steps of a marketing plan, summarize the duties and responsibilities of positions typically found in a hotel marketing and sales office. For sales, students should be able to describe the five steps of a presentation sales call, explain the basics of effective telephone communication, describe various types of outgoing and incoming telephone calls related to the marketing and sales function and the internal marketing and sales. With marketing, students should be able to explain the role of advertising, public relations, and publicity in reaching prospective guests. In marketing segmentation, students will understand the needs of business vs. leisure travelers, be able to accommodate the needs of travel agents and meeting planners, international travelers, and specialty segments. Lastly, student should be able to summarize the trends affecting the food and beverage industry, describe positioning strategies and techniques for restaurants and lounges and understand how hotels market and sell catered events and meeting rooms.

 

WHO SHOULD TAKE THIS COURSE OR PICK THIS INDUSTRY?

 

Those interested in a career in hospitality marketing and sales across any segment from rooms division, food & beverage, and conferences, events and more. Or for those in any of these functional areas desiring to learn how to market and increase sales.

 

The Certificate offers a curriculum taught at a beginner/intermediate level that is suitable for those new to the industry as well those within the industry desiring knowledge and/or a credential of learning in the field. Course can be completed in the classroom or online within a period of 12 weeks. If taken online, students have up to six months to complete the course.

KEY PROGRAM TOPICS:
  • Introduction and the Marketing Plan
  • Managing the Marketing & Sales Office
  • Personal Sales
  • Telephone and Internal Marketing & Sales
  • Advertising, Public Relations and Publicity
  • Marketing to Business Travelers
  • Marketing to Leisure Travelers
  • Marketing to Travel Agents
  • Marketing to Meeting Planners
  • Marketing to Special Segments
  • Marketing Restaurants and Lounges
  • Marketing Catered Events and Meeting Rooms
PREREQUISITE

 

High school diploma or GED (no work experience necessary)

INSTRUCTORS

 

The development, management and instructional team for this program consist of prominent individuals in the industry. They are dedicated to creating one of the most hands-on and personalized training program of its kind in the nation. TISOH’s program constantly evolves to include the most current and industry-relevant learning in the field. All instructors have master’s degrees, CMP, CSEP, CPCE, CEM or similar designations.

OFFERINGS

Three-month (12-week) semester
Meets Wednesdays from 6-9:45pm

45 hours, 4.5 quarter credits, 4.5 CEU
Tuition: $1,650

 

UPCOMING SESSION DATES:

Enroll now Sept 19 to Dec 5, 2017
Enroll now Jan 23 to Apr 17, 2018
Enroll now May 22 to Aug 14, 2018
Enroll now Sept 18 to Dec 11, 2018

Interactive online learning. Students will begin their course alongside a cohort of fellow online students who will share the learning experience through discussion forums. Study at your own pace within the schedule provided under the guidance of a dedicated online instructor. The curriculum is divided into easily navigable modules, each containing lectures, quizzes, assignments and supplemental reading materials in addition to textbook learning.

45 hours, 4.5 quarter credits, 4.5 CEU
Tuition: $1,650

 

UPCOMING SESSION DATES:

Enroll now Sept 19 to Dec 5, 2017
Enroll now Jan 23 to Apr 17, 2018
Enroll now May 22 to Aug 14, 2018
Enroll now Sept 18 to Dec 11, 2018

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