The certificate program in Hospitality Revenue Management and Analytics is an essential introduction to reading, interpreting, and making decisions based on the hard data produced daily in hotel properties. Using real reports from STR and case studies in revenue management, the program provides students a real-world look at dominant metric categories and demystifies forecasting, demand, distribution, and strategic pricing practices.
Key Program Topics
Topics include: internal and external metrics, rate management, marketing strategies for revenue, pricing, distribution channel management, and an overview of the revenue manager’s duties and responsibilities in the hotel.
Why should I take Hospitality Revenue Management & Analytics?
All employees in hospitality operations should know how to read hotel data, and how to use it to make crucial decisions for their properties. No matter your position or the one you’re hoping to achieve, you’ll find that the data-driven world of requires the knowledge and skills taught in this program.