Exhibition and Trade Show Management (ETM) Certificate
Get a practical, hands-on primer for producing and managing experiential events that bring buyers and sellers together. Learn to engage the senses of the audience, facilitate product and service promotion, help businesses educate the public, and lay out the complex mini-cities that are modern trade shows.
What you’ll get
Bring together your knowledge and skills in marketing, business-to-business communications, and planning and designing special events. Get hands-on, practical training in project development and management. Learn best practices and insider trends from industry pros.

I have never felt more at home than I did in a class full of people that shared my passion. They became my family and I developed relationships that I hope last a lifetime.
Samantha Morgan
Key Program Topics
Topics covered include:
- History of trade shows and exhibitions
- Site selection and floorplan development
- Budgeting
- Marketing
- Project management
- Risk management
- Programming, staffing, and evaluations.
Interested in a diploma?
TISOH offers a Diploma in Hospitality Operations, Conference Management and Event Planning path