The Certified Professional in Guest Experience – Relationship Selling (CPGE-RS) Program

Offered by Certplace, CPGE-RS is a certification aimed at empowering professionals and businesses with skills to build trusted, lasting relationships, allowing them to guide guests and clients toward premium, upscale experiences and curated products.

Importantly, this is not a sales course. It is a guest experience program tailored to relationship selling—rooted in the proven CLIMB® model: Discover, Connect, Wow, Empower, and Acknowledge.

Why Choose the Certified Professional in Guest Experience – Relationship Selling (CPGE-RS) Program?

The goal of CPGE-RS is to help your team members establish sustained revenue generation for the company by building and maintaining relationships that lead to client and guest loyalty.

Built on a Trusted Foundation

CPGE-RS is researched and developed by The International School of Hospitality (TISOH), an accredited continuing education school celebrating 21 years of practical, career-focused training. TISOH was commissioned by the Nevada Hotel and Lodging Association to develop the original CPGE® program, which more than 300 hospitality professionals have already completed. CPGE-RS translates that respected guest experience expertise into a focused relationship-selling specialization.

Validated by Luxury Industry Leaders

Development for this program is headed by Donnell G. Bayot, PhD, Director of Academic Affairs for TISOH, and his academic team. This program is shaped in part by focus group sessions with leaders who live and breathe high-touch client relationships in luxury retail. The focus group include seasoned leaders with present and past experience spanning luxury retail, premium guest experience, and strategic client management. Their experiences include Chief People Officer of ZT Corporate (formerly Southwest Regional Director for Prada), a Boutique Director and a top-performing Client Advisor at Prada, a Floor Director at Hermès, the VP of Retail at Wynn Resorts, and a Strategic Accounts Manager at Toast—collectively representing decades of expertise in relationship-driven service, making them uniquely qualified to shape a program built for the demands of relationship selling.

Their real-world insight ensures that every competency reflects what drives client loyalty and elevated transactions in premium markets. The principles that turn luxury retail shoppers into devoted, returning clients transfer directly to the travel advisor profession—and they are at the heart of what your team will master.

Discover Guests

Train team members to recognize and appreciate the uniqueness of each guest through assessment and personalization.

Connect with Guests

Engage authentically. Empower team members to create build relationships through authenticity.

Wow Guests

Create delight. Encourage team members wow guests by orchestrating delightful experiences.

Empower Guests

Enable choice. Ensure team members are knowledgeable so they can empower guests through curation and choice facilitation.

Acknowledge Guests

Listen and act. Acknowledge guests regularly to build relationship continuity.

There are no prerequisites for enrollment. Certification procedures include an application form, completion of a 3-hour class (online or in-class), and an online exam.

Get Started Today

Are you ready to elevate your business and empower your team? Contact TISOH today to learn more about our customized training solutions. Let us help you design a program that meets your specific needs and drives your organization toward greater success. Request more information or schedule a consultation to begin your journey.

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