45
Hours
4.5
Quarter Credits
3 Months
Length
Online or Classroom
Format
Starting at $88/month
(+fees/books)
Hospitality Marketing and Sales Overview
Success in the hospitality industry depends on more than exceptional service—it requires a strategic approach to identifying, reaching, and engaging your ideal audience. Earning a certificate in hospitality marketing empowers you with the skills and confidence to drive real results, stand out in a crowded marketplace, and excel at customer engagement.
Gain the strategic expertise needed to build strong hospitality brands, execute high-impact digital marketing campaigns, and close sales that drive business success. This program is designed for individuals at every stage of their career—whether you are beginning your journey in hospitality or looking to elevate your current role, you will acquire advanced tools to attract new guests, strengthen loyalty, and deliver measurable results for your organization.
Upcoming Sessions
May 19 to Aug 6, 2026
Sep 15 to Dec 10, 2026
Tuition
Financing Plan Available starting at $300 down / $88/month x 18 total payments / Includes $90 technology fee; excludes $30 application fee and textbooks.
$1,650
Learning Formats
Las Vegas Classroom
12 weeks
6:00 pm – 9
:45pm (Tuesdays)
Online
12 weeks
24/7 access (Interactive / Personal instructor)
Intended Learner
Individuals Involved in Marketing and Sales
Drive growth through impactful strategies.
Admission Requirement
High School Diploma or Equivalency
A High School Diploma or equivalency is required to take this course.
The International School of Hospitality (TISOH) is accredited by the Accrediting Council for Continuing Education & Training (ACCET).
Learn From the Best
Learn from seasoned professionals who are executives in hospitality marketing and sales.
Gain insider knowledge on brand development, digital marketing, and effective sales techniques.
Build your network with top-tier instructors and peers who are shaping the future of hospitality revenue.
Hospitality Marketing and Sales Program Highlights
This comprehensive program prepares you to navigate the complex landscape of modern hospitality. You will explore a broad range of essential topics, from foundational marketing principles to advanced digital strategies. The curriculum ensures you develop a holistic understanding of how to position properties, manage customer relationships, and optimize revenue streams.
By focusing on real-world applications, this program equips professionals with the practical skills necessary to succeed in dynamic marketing, sales, and customer engagement roles. You will leave with the confidence to implement strategies that directly contribute to your organization’s bottom line.
Skills You Will Acquire
Marketing Foundations
Develop a solid understanding of core marketing principles tailored specifically to the hospitality sector. You will learn how to analyze customer behavior, segment diverse markets, and design strategies that effectively attract and retain clients. By learning these foundations, you can contribute to measurable growth and sustainable revenue for any hospitality organization.
Brand Development
Learn the strategic process of building a unique and memorable brand identity. You will explore how to craft a compelling brand story that resonates deeply with your target audience and differentiates your property from competitors. Strong brand development skills allow you to create emotional connections with guests, fostering loyalty and advocacy that drives long-term success.
Effective Sales Strategies
Understand the art of the sale with techniques designed for the hospitality environment. You will develop the critical skills to prospect potential clients, qualify leads efficiently, negotiate win-win agreements, and close deals for both group and individual business. These strategies enable you to confidently convert inquiries into confirmed bookings, directly impacting your property’s occupancy and revenue.
Digital Marketing
Navigate the digital landscape with expertise in online promotion. You will learn to execute effective email marketing campaigns, optimize website content for search engines (SEO), and leverage paid advertising to achieve measurable results. Proficiency in digital marketing ensures you can reach prospective guests where they spend their time online, driving direct traffic and bookings.
Social Media Mastery
Harness the power of social platforms to build an engaged community around your brand. You will discover how to manage your online reputation, interact with guests in real-time, and drive sales through targeted content on platforms like Instagram, LinkedIn, and Facebook. Social media mastery allows you to turn followers into guests and guests into brand ambassadors.
Customer Relationship Management (CRM)
Unlock the potential of data to personalize the guest experience. You will learn to use CRM systems to track interactions, manage client data securely, and personalize communications based on guest preferences. Effective CRM strategies increase guest satisfaction, encourage repeat business, and maximize the lifetime value of every customer.
Public Relations
Gain the skills to shape public perception and manage your organization’s narrative. You will learn to write professional press releases, build productive relationships with media personnel, and generate positive publicity. Strong public relations skills help you maintain a positive brand image and navigate potential crises with professionalism.
Revenue Optimization
Understand the crucial link between marketing efforts, sales activities, and revenue management. You will learn to align your strategies with financial goals, ensuring that every marketing dollar spent contributes to profitability. This skill set empowers you to make data-driven decisions that optimize pricing and inventory for maximum revenue generation.
Content Creation
Learn to create compelling copy, visuals, and multimedia content that captures attention. You will develop the ability to craft messages that drive customer action across multiple platforms, from website copy to social media posts. impactful content creation ensures your marketing messages stand out in a crowded marketplace and inspire guests to book.
Marketing to Special Segments
Identify and target specific traveler segments with precision. You will explore considerations for marketing to international travelers, honeymooners, sports teams, and government officials. Understanding these nuances allows you to tailor your approach, ensuring your property appeals to diverse groups and captures niche market share.
Hear From Our Community
Certificate Courses
Overall Rating of 87.2%* for certificate courses.
Instructors
Overall Rating of 93.4%* for their instructors.
* According to survey results of enrolled students in the 2022-2023 academic year.
Your Future in Hospitality Marketing and Sales Starts Now
Become a revenue-generating asset for any hospitality organization today. With flexible learning options and a curriculum focused on modern strategies, our program provides the direct path to a successful career in marketing and sales.
