Exhibition & Tradeshow Management Certificate


“Exhibition Industry Sees Highest Quarterly Increase in Eight Years”
June 1, 2015, Center for Exhibition Industry Research


With 19 consecutive quarters of growth, the exhibition and tradeshow industry is a steady sector of the meetings and events industry to consider a career in. According to the IAEE: the International Association of Exhibitions and Events, exhibitions and tradeshows are experiential marketing events that bring buyers and sellers together. There are tradeshows for practically any industry all over the world. They engage all five senses and create experiences to remember.


This Certificate program is designed to provide knowledge in exhibition and tradeshow production and management, along with necessary organizational, marketing, site, design, and evaluation strategies. This course is within the industry of meetings and events, focusing on the details of exhibition production and management.


Students will develop a knowledge of the purpose of exhibitions and the varieties typically produced, cultivate marketing strategies for exhibitions of various types, be able to differentiate between types of facilities that host exhibitions and articulate the reasons for choosing certain sites for certain types of exhibitions. They will be able to articulate planning strategies and the necessity for production schedules for exhibition elements. Students will also understand the significance of service contractors and delineate responsibilities for pertinent exhibition elements.




For those interested in marketing and events, not to mention creating experiences, this is the industry for you. The Certificate offers a curriculum taught at a beginner/intermediate level that is suitable for those new to the industry as well those within the industry desiring knowledge and/or a credential of learning in the field. Course can be completed in the classroom or online within a period of 12 weeks. If taken online, students have up to six months to complete the course.

  • History of Tradeshows and Exhibitions
  • Marketing
  • Budget
  • Risk Management
  • Site Selection
  • Project Management
  • Floorplan Development
  • Programming
  • Official Service Contractors
  • Staffing
  • Evaluations


High school diploma or GED (no work experience necessary)



The development, management and instructional team for this program consist of prominent individuals in the industry. They are dedicated to creating one of the most hands-on and personalized training program of its kind in the nation. TISOH’s program constantly evolves to include the most current and industry-relevant learning in the field. All instructors have master’s degrees, CMP, CSEP, CPCE, CEM or similar designations.


The course is managed by Patti Shock CPCE. Ms. Shock is recognized as one of the most influential people in meetings, events and catering. Among the dozen plus awards she has received, the list includes outstanding leadership and achievement awards from the International Association of Exhibitions and Events and the Professional Convention Management Association. She is in the Convention Industry Council’s Hall of Leaders, with a permanent exhibit dedicated in Washington DC. She co-authored the texts, “Hotel Catering: A Handbook for Sales and Operations,” and “A Club Manager’s Guide to Private Parties and Club Functions” and “On-Premise Catering” , “Restaurant Marketing for Owners and Managers” and A Meeting Planner’s Guide to Catered Events – all published by Wiley, and many constantly referenced by professionals.


Three-month (12-week) semester
Meets Thursdays from 6-9:45pm

45 hours, 4.5 quarter credits, 4.5 CEU
Tuition: $1,650


Interactive online learning. Students will begin their course alongside a cohort of fellow online students who will share the learning experience through discussion forums. Study at your own pace within the schedule provided under the guidance of a dedicated online instructor. The curriculum is divided into easily navigable modules, each containing lectures, quizzes, assignments and supplemental reading materials in addition to textbook learning.

45 hours, 4.5 quarter credits, 4.5 CEU
Tuition: $1,650


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