“Exhibition Industry Sees Highest Quarterly Increase in Eight Years”
June 1, 2015, Center for Exhibition Industry Research
With 19 consecutive quarters of growth, the exhibition and tradeshow industry is a steady sector of the meetings and events industry to consider a career in. According to the IAEE: the International Association of Exhibitions and Events, exhibitions and tradeshows are experiential marketing events that bring buyers and sellers together. There are tradeshows for practically any industry all over the world. They engage all five senses and create experiences to remember.
This Certificate program is designed to provide knowledge in exhibition and tradeshow production and management, along with necessary organizational, marketing, site, design, and evaluation strategies. This course is within the industry of meetings and events, focusing on the details of exhibition production and management.
Students will develop a knowledge of the purpose of exhibitions and the varieties typically produced, cultivate marketing strategies for exhibitions of various types, be able to differentiate between types of facilities that host exhibitions and articulate the reasons for choosing certain sites for certain types of exhibitions. They will be able to articulate planning strategies and the necessity for production schedules for exhibition elements. Students will also understand the significance of service contractors and delineate responsibilities for pertinent exhibition elements.
WHO SHOULD TAKE THIS COURSE OR PICK THIS INDUSTRY?
For those interested in marketing and events, not to mention creating experiences, this is the industry for you. The Certificate offers a curriculum taught at a beginner/intermediate level that is suitable for those new to the industry as well those within the industry desiring knowledge and/or a credential of learning in the field. Course can be completed in the classroom or online within a period of 12 weeks. If taken online, students have up to six months to complete the course.